Background
Downtown Business and Community Leadership
Hollerbach is the CEO and operator of Hollerbach's German Restaurant, one of downtown Sanford's best-known small businesses. Her public profile also includes service as president of Sanford Main Street and work connected to downtown events, business promotion, and community organizations.
Her campaign presents that experience as practical preparation for managing a growing city: overseeing employees and operations, responding to customers and neighbors, working through changing conditions, and participating directly in downtown civic life.
Published Campaign
Fixing Basics and Managing Growth
Hollerbach's campaign identified failing sewer infrastructure, pipeline breaks, flooding risk, rapid residential growth, strained services, and the need for clearer leadership as immediate Sanford concerns. Its broader message emphasizes fixing basic systems, planning growth carefully, and improving communication with residents.
The emphasis is rooted in visible city conditions rather than abstract themes alone. As with any mayoral campaign, voters can still evaluate proposed actions by asking what happens first, what it costs, how it will be funded, and what measurable result would count as success.
Public Engagement
Forums and Longer-Form Community Conversations
Hollerbach has continued participating in public forums and longer-form community conversations following the July 28 mayoral debate. Those appearances give voters more opportunity to evaluate how she listens, responds to follow-up questions, and explains decisions outside a short debate format.
Public appearances are not a substitute for written policy, but sustained participation makes a candidate's reasoning and communication style easier for residents to assess directly.
Business Profile
A Public-Facing Downtown Operation
Hollerbach's German Restaurant operates in a highly visible downtown setting shaped by parking, events, tourism, staffing, city services, neighborhood relationships, and the practical effects of growth. That does not make business management identical to governing, but it gives voters a concrete public record through which to assess her management and community-facing experience.
Commitments to Track
What Details Should the Incoming Administration Publish?
- A first-100-days order for water, sewer, flooding, and service improvements.
- Funding assumptions and protections for taxpayers and utility ratepayers.
- Specific growth standards for infrastructure capacity, housing, parking, and neighborhoods.
- Measurable service targets and a public method for reporting progress.
- A clear post-CRA strategy for downtown services, events, and future investment.